One of Sweden’s most beloved couples, Johanna and Anders Lind Bagge, become new ambassadors for The Perfect World Foundation. In this role, they will be important voices to support the organization’s work to preserve the Earth’s biological diversity.

With a great passion for helping the planet’s animals, Johanna and Anders are now following in the footsteps of The Perfect World Foundation’s other prominent ambassadors, such as Sarah Ferguson, Duchess of York, oceanographer Dr. Sylvia Earle, and the world-famous photographer Mattias Klum.

The Perfect World Foundation works to protect biological diversity through both its own initiatives and support in various forms to hundreds of independent grassroots projects worldwide, which include measures such as tree planting, beach cleaning, and direct support to save wild animals in crisis.

Johanna and Anders Lind Bagge are a power couple when it comes to helping animals. Johanna, a passionate animal lover and animal rights ambassador, works professionally for animal rights and to preserve biological diversity, alongside her career in the health and beauty industry. Anders, known from TV4’s Idol where he has shared warmth and music knowledge for over a decade, is also a devoted animal lover. Together, they contribute to highlighting animal and nature issues, and promote the well-being of animals both in public settings and in daily life.

The Perfect World Foundation annually presents The Perfect World Foundation Award, which is one of the world’s most prestigious awards in animal and nature conservation. Among the past recipients are prominent figures such as Sir David Attenborough, Dr. Jane Goodall, Kristin Davis, and Prince Albert II of Monaco. One of the organization’s goals with the award ceremony and its cooperation with ambassadors is to increase engagement in animal and nature issues, especially among people living in larger cities where contact with nature can be more limited.